Designers Who Changed the Web

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Conclusion
I personally don’t think Google is the most evil company on the internet.
I do enjoy using some of their products.
But there are some serious issues with data being collected (and used!) without the visitors knowing.
(often the website owner doesn’t even know how much data is collected, and where it ends up)
And while I’m very happy I’ve now addressed that.
The biggest benefit for me of switching is the simplicity of Fathom Analytics.
I can see everything in a glance, without the whole data overwhelm Google is throwing at me.
And based on that, I can make intentional decisions of how to make my website better 🕺
Spending money on an analytics tool was holding me back at first because I was used to getting it for free.
But the privacy & simplicity is well worth $14/month to me.
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If this helped you decide to make the switch to Fathom Analytics, consider signing up with the link below to get $10 off your first invoice.
I get a small commission, at no extra cost to you, which helps me to make more helpful content like this 🙂