The “secret” sauce on how to let subscribers fall in love with your chatbot
A chatbot can be the best piece of marketing and support asset inside your business.
But when looking at a lot of chatbots you see they miss that extra little something. That something is needed to keep your subscribers, followers, and customers engaged.
It increases the relationship between the two parties and people will love to come back to the chatbot to engage with it.
So what can you do to make your chatbot more “loveable”?
Well, that is exactly what we are going to cover in this article so let’s get started and turn your chatbot into a powerhouse of entertainment!
Add AI to your chatbot
This might not seem like much but adding AI to your chatbot actually increases engagement.
People will get bored quickly if the chatbot is not able to respond to what the user types in, or maybe worse always responds the same way.
Adding AI and variations to your chatbot will make it much more approachable from asking questions up to just making a bit of fun.
For example, I implemented Dialogflow into my own chatbot and installed what is called the small talk agent. I adjusted the responses from regular text replies directly inside Dialogflow to custom ones through my chatbot.
And sometimes people just enter the chatbot and type in random sentences to see what kind of response my chatbot might give.
Take a look;
Adding in custom replies already gives a totally new dynamic to the conversation between business and subscriber.
Adding quizzes to increase engagement and conversions
One of the best features to add to your chatbot in order to boost engagement and your sales is by implementing quizzes to the mix.
Quizzes are fun to do. You can participate in just a few minutes and has tons of options you can use.
An example could be to add a top score where people can compete to take over the #1 spot. The person in the first spot will get a prize at the end of the week.
Another one could be that you hand out coupons when users participate in a quiz. Depending on their score they would get different discounts. Higher the score, the bigger the discount.
It is fun to participate and at the same time, you reward your users and increase your own sales as well :)
Create challenges in your chatbot
Adding challenges like daily challenges increases engagement as well. You can send daily follow-up messages, asking how the past day went, explaining today’s challenge, and providing videos directly inside the chatbot users can follow.
This provides so much interactivity that your followers will love since you are giving away so much value for absolutely free!
Studies have shown that if you are able to provide value without asking anything in return, it will result in higher conversion rates as those people will keep coming back, trust you and want the next step of products, services or knowledge you have to offer.
Give your chatbot a personality
Now this option might not work for all niches, but having a chatbot personality also helps people to connect more to your business.
So an initial welcome message could display a gif like above and then with the message “Hi I am Gary the virtual assistant and I am for you 24/7”
Throughout the rest of the chatbot funnels you will develop more of its character. You could of course also design your own chatbot and put it in as an image. Different stages show different facial expressions, adding to the personality of the chatbot.
Create an overall, fun and interactive experience
Where it all comes down to is the experience from the user’s perspective. Chatbots are a conversational tool you can use to get in touch with your (potential) customers on full auto-pilot.
This does not mean the automated conversation needs to be boring. Adding elements like gifs or funny and various replies make the interaction more human-like and make the user come back every single time.
As the experience is so good and the user is in need of anything related to your services and products, the experience they had in the past is what counts, and what will drive them towards your business instead of that of your competitors.