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Introduction
In this guide, we walk through the process of setting up an automated comment trigger on Instagram to enhance engagement and streamline responses. By creating a common keyword trigger, you can automate replies based on specific comments, making your social media management more efficient and personalized.
Step-by-Step Setup of the Comment Trigger
1. Accessing the Automation Menu
Navigate to the left-hand menu of your automation platform.
Select "Automation" and then click on the "Common Keywords" tab.
2. Creating a New Common Keyword
Click the blue "New Common Keyword" button at the top right.
This opens the setup interface for your trigger.
3. Selecting the Instagram Post
Choose the target post from the dropdown menu.
Options include "All posts" (monitor all posts for keywords) or "Specific post" (monitor a particular post).
For this example, select the post titled "It’s that time of year again to enjoy the holidays."
4. Defining the Keyword Conditions
Set the condition for triggering the chatbot:
"If comment is one of the following keywords"
Enter the keyword, e.g., "sale".
Include typo variations or similar phrases to increase trigger accuracy, e.g., "sAle" or "sAale".
You can also choose other conditions like "contains," "starts with," or "is exactly."
5. Optional Public Reply
Decide whether to reply publicly to the comment, such as informing the user about a direct message (DM).
Multiple reply variations can be added to make responses more natural.
6. Selecting the Response Flow
Choose the "Default" flow or a specific training agent (covered in a bonus video).
For now, select "Default" to keep it simple.
Add response variations to mimic human-like interaction, especially useful during high traffic periods like coupon giveaways.
7. Managing Trigger Status
Set the trigger to "Active" or "Inactive" depending on your campaign status.
For example, disable the trigger if the offer expires.
8. Linking the Opt-In Flow
Assign the "Opt-in flow" (e.g., IG Common Demo) to be sent immediately after a comment is detected.
Ensure you do not send multiple messages to the same user to avoid spam.
9. Adding Delay for Human-Like Response
Use the delay feature to make replies seem more natural.
Options include seconds, minutes, hours, or random delays up to an hour.
For testing, set delay to "immediately."
10. Limiting Replies to One per User
Enable the "Reply only once" option to prevent multiple responses to the same user on a single post.
11. Finalizing and Saving
After configuring all settings, click "Save."
Return to the keywords overview where your trigger now appears.
You can edit, deactivate, or delete the trigger as needed.
Summary Table of Key Settings
Step | Action | Options | Notes |
|---|---|---|---|
1 | Access menu | Automation > Common Keywords | - |
2 | Create trigger | New Common Keyword | - |
3 | Select post | All posts / Specific post | Choose relevant post |
4 | Set condition | Contains / Starts with / Is exactly | Use "is one of the following" for keywords |
5 | Enter keyword | e.g., "sale" | Add typo variations |
6 | Public reply | Yes / No | Optional, for user notification |
7 | Response flow | Default / Custom | Use default for now |
8 | Trigger status | Active / Inactive | Manage campaign timing |
9 | Link opt-in flow | Select flow | Automate follow-up |
10 | Add delay | Seconds / Minutes / Hours | For natural response timing |
11 | Limit replies | Once per user | Prevent spam |
Conclusion
By following these steps, you can efficiently automate comment-based interactions on Instagram, boosting engagement and providing timely responses. Remember to test your setup to ensure it functions as intended, and adjust variations and delays to optimize user experience.