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Introduction
This summary explores how to leverage Instagram's story reply and mention triggers to automate responses using chatbot platforms like uChat.
The focus is on setting up triggers, creating dynamic flows, and utilizing filters to personalize user engagement, ultimately enhancing marketing strategies such as referral programs and audience growth.
Key Concepts and Triggers
Story Reply Trigger
Activated when a user replies to a specific Instagram story.
Set up via Triggers > New Triggers > Story Replied.
Can be customized to filter users (e.g., exclude existing members).
Maps data such as Story ID, URL, and Message for personalized responses.
Story Mention Trigger
Engages when a user mentions the Instagram page in their story.
Configured through Triggers > Mentioned in Story.
Also maps Story ID and URL for tailored automation.
Building the Automation Flows
Step | Description | Example |
---|---|---|
1 | Create a flow | Named IG Story Comments for reply automation. |
2 | Set the trigger | Use Story Replied or Mentioned in Story. |
3 | Add conditions | Filter based on Story ID or Message Content. |
4 | Design responses | Send personalized messages, e.g., "Thanks for replying, here's your free template." |
5 | Map data | Use Story ID or Message to customize replies dynamically. |
Filtering Responses
Use Condition Blocks to differentiate responses based on Story ID or Message Content.
Example: If comment contains "chatbot," send a specific template.
Dynamic Responses
Responses can include URLs, templates, or buttons.
Example: Send a link to download a free resource or install a chatbot template.
Practical Implementation
Testing the Automation
Post a story on your Instagram profile.
Comment with a trigger word like "chatbot."
Observe the chatbot sending a predefined message with a download link or template.
Using the API
Access the uChat API to create and assign Template IDs for responses.
Automate the delivery of resources or offers based on user interactions.
Enhancing Engagement with Mentions
Setup for Mentioned Stories
Create a trigger for Mentioned in Story.
Map Story ID and URL for reference.
Design a flow that thanks users for mentioning the page and possibly rewards them.
Use Cases
Referral Programs: Encourage users to mention your page for loyalty points.
Viral Campaigns: Increase reach by incentivizing story mentions.
Step-by-Step Example
Create a Story
Post a simple image or text story on your profile.
User Interaction
A user comments "chatbot" or mentions your page.
Automation Trigger
The system detects the reply or mention.
Response Delivery
The chatbot responds with a message and a download button or link.
Result
User receives the resource, and engagement metrics increase.
Final Thoughts
This automation setup enables personalized, scalable engagement on Instagram stories. By combining story reply and mention triggers with conditional flows, businesses can create interactive campaigns, referral incentives, and viral growth strategies. The flexibility of mapping Story IDs and Messages allows for tailored responses, fostering stronger community interaction and brand loyalty.