Introduction

WhatsApp, being one of the most widely used messaging apps globally, has introduced a new message template type called WhatsApp Carousel.

This feature allows users to craft rich, interactive messages that display multiple content cards within a single message, enhancing user experience and engagement.

This summary provides a comprehensive overview of the WhatsApp Carousel feature, detailing its setup, customization options, and practical application, all structured to inform and guide users through its functionalities.

Deep Dive into WhatsApp Carousel

What is WhatsApp Carousel?

• Definition: A Carousel is a message template that enables sending a single message accompanied by up to 10 interactive cards.

• Purpose: Designed to display multiple pieces of content—images, videos, or links—within one message, making it ideal for showcasing products, services, or multimedia content.

• Analogy: Similar to gallery cards on Messenger and Instagram, providing a visual and interactive experience directly inside WhatsApp.

Creating a New Carousel Template

1. Accessing Message Templates:

   • Navigate to the Content section within your WhatsApp Business API or chatbot platform.

   • Select Message Templates to view existing templates or create a new one.

2. Initiating a New Template:

   • Click Create New Template.

   • Assign a name (e.g., Menu Options).

   • Choose the category as Carousel.

3. Designing the Carousel:

   • Body Text: Write a general message or introduction.

   • Cards: Create up to 10 cards, each representing a content piece.

   • For demonstration, start with two cards.

4. Adding Header Media:

   • Options include:

     • Image (upload from gallery or computer)

     • Video (upload or link)

   • Both media types are supported, allowing flexibility in presentation.

5. Configuring Each Card:

   • Content: Add descriptive text.

   • Header Image/Video: Attach media relevant to the card.

   • Buttons: Customize call-to-action buttons, which can be:

     • Reply buttons (for quick responses)

     • Phone buttons (call functionality)

     • Static URL buttons (fixed links)

     • Dynamic URL buttons (links generated dynamically)

6. Button Setup:

   • For each card, you can add:

     • Button 1 and Button 2.

     • Define their type and destination URL or action.

7. Review & Submission:

   • After designing, click Send to Review.

   • The template will be submitted for approval.

   • Once approved, it appears under the Marketing category, even though it's a Carousel type.

Dynamic Content & Variables

• Instead of static data, users can incorporate variables into the template.

• This allows dynamic population of content at send-time, making the carousel adaptable for various contexts or personalized messaging.

Preview & Testing

• Preview the carousel within the platform to see how it appears.

• On Mobile Devices:

  • The feature is fully supported on mobile phones with the latest WhatsApp version.

  • Compatibility on desktop or iPad may be limited or unsupported.

• Testing Process:

  • Send the template to yourself or a test user.

  • Observe the interactive carousel with images/videos and buttons.

  • Clicking buttons directs users to specified URLs or actions.

Practical Example

• The presenter demonstrated a carousel with two videos:

  • One about writing human-like prompts for AI.

  • Another linking to a GetBook video.

• When users click on a card, they are directed to the relevant webpage or content.

• The setup is simple, intuitive, and provides a smooth user experience.

Summary Table: Key Features of WhatsApp Carousel

Practical Applications and Benefits

• Enhanced Engagement: Interactive cards with images/videos and buttons make messages more appealing.

• Product Showcases: Display multiple products or features within a single message.

• Event Promotions: Highlight different event options or schedules.

• Customer Support: Offer quick access to FAQs, contact options, or resources.

• Personalization: Use variables to tailor content dynamically based on user data.

Implementation Tips

• Keep Content Concise: Use clear, compelling text for each card.

• Use High-Quality Media: Ensure images and videos are optimized for mobile viewing.

• Design Intuitive Buttons: Label buttons clearly to guide user actions.

• Test Thoroughly: Preview on mobile devices to ensure proper display and functionality.

• Plan Content Flow: Structure cards logically for a seamless user experience.

Summary

The WhatsApp Carousel message template is a powerful addition to your communication toolkit, enabling rich, interactive, and engaging messages. Its flexibility in supporting images, videos, and various button types makes it suitable for diverse use cases—from marketing campaigns to customer support. By leveraging this feature, businesses can enhance user engagement, deliver personalized content, and streamline communication within WhatsApp’s widely used platform.

We encourage you to explore the Carousel feature, experiment with different content combinations, and incorporate it into your messaging strategies. If you encounter any challenges or have questions, don’t hesitate to seek support or further guidance. Embrace this innovative tool to elevate your WhatsApp communication and create more meaningful interactions with your audience.