Introduction

In this detailed overview, we explore the recently introduced "Limited Time Offer" message template feature within WhatsApp Business API.

This innovative addition empowers businesses to craft targeted, visually appealing, and time-sensitive promotional messages to re-engage customers, especially those outside the standard 24-hour messaging window.

By leveraging this feature, companies can effectively deliver special discounts, exclusive deals, or incentives through customized templates, enhancing their marketing outreach and customer interaction strategies.

Key Features and Implementation Steps

1. Purpose and Benefits

• Re-engagement Tool: Ideal for reconnecting with users beyond the 24-hour window.

• Promotional Flexibility: Allows the inclusion of discount codes, expiration dates, and compelling visuals.

• Enhanced Customer Experience: Visually rich templates with images or videos make offers more attractive.

• Streamlined Workflow: Simplifies the process of creating, submitting, and deploying promotional messages.

2. Creating a New Message Template

3. Configuring the Template

• Header Setup:

  • Options include none, image, or video.

  • For visual appeal, adding an image or video enhances engagement.

• Expiration Settings:

  • Toggle "Expiration" on or off.

  • If enabled, specify the "Offer Ends On" date.

• Discount Code:

  • Optional but recommended.

  • Provides a copyable code for users to redeem.

• Content Fields:

  • Example text: "Buy 2, get 1 free! Claim your discounted VIP offer and share it with a friend — totally free."

• Button Text & URL:

  • Label the call-to-action button, e.g., "Claim Offer".

  • Link to your landing page, e.g., "google.com" (ensure trailing slash or backslash as needed).

4. Submission and Review Process

• Sample Values: Optional fields like expiration date and code can be left blank during submission.

• Sending for Review:

  • Click "Send to Review".

  • Upon approval, the template becomes available for use.

• Default Values:

  • Use the gear icon to set preset expiration dates, codes, and URLs for future use.

  • Example defaults:

    • Expiration: November 30, 2024

    • Code: VIP Black Friday

    • URL extension: "Black Friday deal"

5. Using the Template in Campaigns

• Flow Integration:

  • Add a "Text Note" in your automation flow.

  • Select "Message Template" and choose your "Buy Two Get One Free" template.

  • Opt to use default values or customize with dynamic fields.

• Testing:

  • Preview the message on WhatsApp.

  • Confirm that the offer details, images, and links appear correctly.

• Visual Enhancements:

  • Incorporate videos or images in the header for more engaging content.

  • Ensure the landing page URL is correct to avoid errors.

6. Practical Example

• Template Content:

  • "Claim your discounted VIP offer and share it with a friend — totally free."

• Link:

  • Example URL: "google.com" (replace with your actual landing page).

• Offer Code:

  • Example: "VIP Black Friday".

• Expiration Date:

  • Set to November 30, 2024.

7. Important Tips

• URL Formatting: Always add a backslash at the end of your website URL to prevent submission errors.

• Template Testing: Always preview messages before deploying to ensure correctness.

• Visual Content: Use images or videos to make offers more compelling.

• Personalization: Use bot fields or dynamic placeholders for personalized messaging.