This lesson guides you through creating an effective Facebook post that encourages user engagement and triggers automated responses.

It covers best practices for post content, including clear calls-to-action and keyword prompts, ensuring that your audience knows how to interact to receive further information.

Introduction

This guide outlines the step-by-step process to create an engaging social media post aimed at promoting a summer collection with a 50% discount. The strategy involves designing a demo page, crafting a compelling post, and setting up an automated chatbot system to handle user interactions. The goal is to attract customers, encourage comments with a specific keyword, and deliver discount coupons via private messages (PMs).

Step 1: Creating a Demo Page

• Purpose: To safely test all functionalities before going live.

• Actions:

  • Develop a dedicated demo page.

  • Ensure the page displays the summer collection.

  • Include a clear call-to-action (CTA) for users to participate in the promotion.

Step 2: Designing the Promotional Post

• Visual Elements:

  • Use an eye-catching cover image showcasing the collection.

  • Add text overlay emphasizing the 50% discount.

• Post Content:

  • Main message:
    "It is that time of year again to enjoy the holidays! Grab the latest collection at a 50% discount."

  • Call-to-action:
    "Comment 'SALE' below to receive your discount coupon via PM."

Step 3: Incorporating Text and Visuals

• Text Copy for Post:

  • Summarizes the promotion clearly.

  • Guides users to comment with a specific keyword.

• Image Inclusion:

  • Use a still image with the discount message.

  • Overlay text: "50% OFF on Entire Collection".

Step 4: Automating User Engagement

• Comment Monitoring:

  • The system tracks comments containing the keyword (e.g., "SALE").

• Chatbot Integration:

  • When a user comments the keyword:

    • The chatbot unlikes the comment to prevent spam.

    • Replies to the comment with a confirmation message.

    • Sends a private message with the discount coupon.

• Outcome:

  • Users are guided seamlessly from comment to private message, increasing engagement and conversions.

Step 5: Publishing and Monitoring

• Publishing:

  • Post the content and activate comment tracking.

• Monitoring:

  • Observe user interactions.

  • Prepare for the next step: setting up the opt-in message for PM delivery.

Summary Table