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Introduction
In this guide, we explore the step-by-step process of designing an engaging opt-in message within a Facebook chatbot. This process is crucial for converting Facebook commenters into subscribers, enabling personalized marketing and promotional campaigns. We will cover flow creation, message crafting, interaction design, and best practices to ensure compliance and maximize engagement.
Step 1: Initiate the Opt-In Flow
Access the chatbot interface and select the top right button.
Click "New Subflow" to create a dedicated flow for opt-in messages.
Choose "Regular Facebook Flow" and name it appropriately (e.g., Opt-In Flow).
Click "Create" to finalize the setup.
Step 2: Crafting the Opt-In Message
The message must be single and concise, containing only one text block.
Include a call-to-action (CTA) with a button for user interaction.
Important: Avoid using variables (e.g., first name, last name) in this initial message to prevent potential delivery issues.
Step 3: Best Practices for the Message
Express enthusiasm, e.g., "We’re so excited to see you here!"
Use emojis to reinforce emotion and clarity.
Clearly state the benefit, e.g., "Press the button below to claim your 50% off coupon."
Provide a button labeled "Claim 50% Off", optionally with an emoji like 🔥.
Step 4: Post-Interaction Flow
Once the user presses the button, the flow continues seamlessly.
You can send a follow-up message with a coupon code and a link to your webshop or e-commerce flow.
Example:
"Use code SUMMER50 at checkout for 50% off. Press below to shop now."The button can redirect users either to an external webshop or an internal e-commerce flow within the chatbot.
Step 5: Finalize and Save
After designing the flow, save it by clicking the blue save button.
Ensure the flow is published so it’s active and ready for use.
Step 6: Set Up Trigger Command
Assign a keyword trigger to activate this flow from your Facebook post.
This setup will be detailed in the next instructional video.
Summary Table: Key Elements of the Opt-In Flow
Step | Action | Best Practice | Notes |
|---|---|---|---|
1 | Create new subflow | Name clearly | Use "Regular Facebook Flow" |
2 | Write opt-in message | Keep it single and variable-free | Use emojis for emotion |
3 | Add interaction | Use one button | Label clearly, e.g., "Claim 50% Off" |
4 | Continue flow | Send coupon code & link | Redirect to webshop or internal flow |
5 | Save & publish | Confirm flow is active | Use blue save button |
6 | Set trigger | Assign keyword | For Facebook post engagement |