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UChat Official
Introduction
If you're leveraging WhatsApp's e-commerce features to sell products in India, understanding the legal and procedural requirements is crucial.
This guide provides a comprehensive overview of the necessary steps to ensure compliance, from setting up your business account to managing product data and addressing potential issues.
Key Steps for Selling on WhatsApp in India
1. Access the Relevant Resources
Visit the official page linked in the description to understand the legal framework.
Use the provided link to review compliance guidelines specific to India.
2. Create and Verify Your Business Manager
Business Manager Setup: Establish a Business Manager account on Facebook.
Business Verification: Complete the verification process by submitting required documents, such as business registration certificates.
Tip: Refer to the dedicated YouTube tutorial for detailed verification steps.
3. Provide Accurate Business Information
When setting up your WhatsApp Business profile, ensure you include:
Information Type | Details Needed |
|---|---|
Legal Name | Official registered business name |
Business Type | e.g., sole proprietorship, LLC |
Business Address | Physical location of your business |
Licenses & Registrations | Applicable licenses for your industry |
Grievance Officer | Contact details for customer complaints |
Product Information | Additional product details if required |
4. Upload Product Data Correctly
Use the catalog feature in Facebook Business Manager to upload product data feeds.
Required Product Details:
Country of origin
Important name and address
WhatsApp compliance category
Format & Accuracy: Ensure data is in the correct format; errors will appear in the Issues tab.
5. Monitor and Resolve Catalog Issues
Regularly check the Issues section within the catalog tab.
Errors may include missing information or incorrect data formats.
Address issues promptly to avoid disruptions in sales.
6. Post-Purchase Business Inquiries
WhatsApp may contact you for additional business verification if customers request more information after a purchase.
Maintain updated and accurate business details to facilitate smooth communication.
Important Considerations for Indian Sellers
Mandatory Information: Sellers must provide comprehensive business details to comply with Indian laws.
Error Handling: Missing or incorrect data can lead to catalog errors, affecting customer trust and sales.
Legal Compliance: Staying updated with WhatsApp and Indian e-commerce regulations is essential for ongoing success.
Summary Table: Essential Compliance Checklist
Step | Action | Outcome |
|---|---|---|
1 | Visit compliance page | Understand legal requirements |
2 | Create Business Manager & verify | Establish verified business presence |
3 | Provide detailed business info | Meet legal documentation standards |
4 | Upload product data accurately | Ensure catalog correctness |
5 | Monitor Issues tab | Resolve errors proactively |
6 | Prepare for post-sale inquiries | Maintain transparency and trust |
Conclusion
Selling via WhatsApp Business in India offers significant opportunities but requires strict adherence to legal and platform-specific guidelines. By setting up your Business Manager correctly, providing complete and accurate information, and actively managing your product catalog, you can ensure a smooth selling experience. Regularly check for errors and stay compliant with Indian laws to build trust and grow your business effectively.