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Introduction
In today's competitive online marketplace, offering discounts is a vital strategy to attract and retain customers.
Whether you're targeting abandoned shopping carts, promoting special events, or encouraging larger purchases, the ability to easily create and manage discounts can significantly boost your sales.
This guide provides a detailed overview of how to set up various types of discounts, customize their parameters, and schedule their activation within your platform.
How to Create and Customize Discounts
Accessing the Discount Creation Tool
Navigate to the top right corner of your dashboard.
Click on "Create Discount".
Choose to input your own discount code or generate a new one via the "Generate Code" button.
Types of Discounts Available
Type | Description | Examples |
|---|---|---|
Percentage Discount | Deducts a percentage from the total or specific collections | 25% off entire order or specific collections |
Fixed Amount | Deducts a set dollar amount | $25 off |
Free Shipping | Offers free shipping on the entire order | Free shipping on orders over $75 |
Applying Discounts
Select the discount type (percentage, fixed, or free shipping).
Decide whether the discount applies to the entire order or specific collections.
Set minimum purchase requirements (e.g., $75 minimum).
Define minimum quantity of items (e.g., 5 different items).
Limit usage per customer or total uses to prevent abuse.
Scheduling and Activation
Set active dates for the discount (e.g., February 1st to February 14th for Valentine's Day).
Review the summary overview displayed at the top right.
Confirm and click "Save" to activate the discount.
Additional Features and Tips
Multiple Collection Discounts: You can target specific collections created earlier, tailoring promotions to particular product groups.
Minimum Purchase & Quantity Requirements: These ensure discounts are used for larger orders, increasing average order value.
Usage Limits: Limit discounts to once per customer or total uses to control promotional costs.
Scheduled Activation: Plan discounts ahead of time, ensuring they go live during key sales periods without manual intervention.
Maximizing Your Discount Strategy
Effective discount management is essential for driving sales and enhancing customer satisfaction. By leveraging the platform's flexible tools, you can craft tailored promotions that align with your marketing goals. Remember to monitor the discount overview regularly, checking code status and usage metrics to optimize future campaigns. Whether offering percentage discounts, fixed amounts, or free shipping, the ability to precisely control activation dates, applicability, and usage limits empowers you to run successful, targeted promotions that boost your store's performance.